Brand Building Exercises

Brand Building Exercises

Branding is the box your customer puts you in when they are thinking about buying what you are selling. In a busy, skeptical, overcrowded marketplace, the human brain creates shortcuts for itself — this is the biggest reason you need to have a firm and solid brand — so that when your customer is thinking about buying what you’re selling YOUR company name us the first to pop up in their mind. While there are many other reasons branding is a good idea, this is the only one that matters to customer and revenue-hungry entrepreneurs.